2009-04-21:
11:30:38:
Moosehead Breweries is unveiling a new brand of beer targeted at older consumers. “”Cracked Canoe”” will have an alcohol content of 3.5% with fewer than 100 calories. Ray Gracewood is the maritime Director of Marketing and tells CHSJ News, the bottled brand is the traditional green bottle but the can takes on a different look.
“”Cracked Canoe”” will be launched from coast to coast this week and will be available here at home on May.1st for $21.99 a dozen. This is the first time the company has nationally launched a product since Moosehead Lager in the early 90’s.
