Saint John isn’t just a blue collar industrial town any more, and Discover Saint John wants to make sure people know that.
Ross Jefferson of Discover Saint John telling Common Council the city has made a lot of strides in the past decade and we should be showing that off.
Jefferson says boosting the image of Saint John has broader implications than simply attracting tourist dollars……It also encourages people to live and invest here.
Discover Saint John is looking to market the city as a tourist destination with a great arts and cultural scene as well as natural beauty.
