The Nature Conservancy of Canada is asking you to take a closer look at milk cartons.
The organization is partnering with Northumberland Dairy for the second year in a row for a provincial campaign that aims to protect undeveloped areas that are special to New Brunswickers by promoting the organization’s land and habitat protection project on all white milk containers.
NCC Director Andrew Holland tells Tide News he hopes the campaign gets residents thinking about those spots they share a connection with in New Brunswick.The goal is to raise awareness, and to match the $50, 000 they made in donations last year.
