Visiting your local neighbourhood NB Liquor store is becoming an entirely new and educational experience.
New concept stores are opening across the province as existing store leases expire which feature sample stations and product advisors.
NB Liquor President and CEO Brian Harriman says customers have been asking for more service and knowledge about alcoholic beverages.
“Customers are beginning to look at craft beer the way they looked at wine and want to know what pairs up with my food”, he notes.
Harriman adds the highly-trained product advisors in the new stores can help customers plan events such as weddings, birthdays or anniversaries.
