New Brunswickers are invited to help promote diversity and respect in schools, workplaces and communities by wearing pink Wednesday.
Education and Early Childhood Development Minister Dominic Cardy says Pink Shirt Day began with a focus on bullying in schools, but the movement has since expanded.
Pink Shirt Day originated in 2007 after two Nova Scotia teenagers encouraged their fellow students to wear pink t-shirts in support of a peer who was being bullied.
Since then, schools, businesses, communities and governments across Canada have recognized the last Wednesday in February as Pink Shirt Day.