Civilized publisher Derek Riedle (right) talks with Martha Stewart and former Canopy Growth CEO Bruce Linton at the 2019 World Cannabis Congress in Saint John. (Image: World Cannabis Congress, Facebook)
Civilized Worldwide, a Saint John-based cannabis lifestyle media company, has halted operations and temporarily laid off its staff.
The move, which took effect Monday, comes as U.S. analytics company New Frontier Data proceeds with its acquisition of the company.
Giadha Aguirre de Carcer, founder and CEO of New Frontier Data, said the move will allow for an “effect and successful restructuring.”
“The Civilized brand and the content generated to engage cannabis consumers, influencers and multinational brands are world-class and everything we expected,” said de Carcer in a news release. “That said, during our diligence, we identified areas for improvement.”
Company officials did not elaborate on the areas for improvement or say how many employees were affected.
New Frontier Data first announced its intent to acquire Civilized in October. The company said it plans to restart Civilized’s operations in January as part of a “new combined entity.”
Civilized has presented the World Cannabis Congress in Saint John for the past two years and also organized the Moonlight Bazaar in the city’s uptown. It is unclear how the merger may affect those events.
Follow
