The Project Red Ribbon campaign for the Atlantic region launches in Saint John on Friday night.
MADD Canada and Irving Oil are teaming up to promote sober driving throughout the region as the holiday season approaches.
This is the 32nd year for Project Red Ribbon, which will see MADD Canada chapters handing out red ribbons for people to put on their vehicles, key chains and backpacks.
It is the wearers’ commitment to sober driving and a tribute to the thousands of Canadians who are killed in impaired driving crashes each year.
The launch takes place in King’s Square at 7 p.m. in conjunction with MADD Saint John’s annual tree lighting ceremony during the Uptown Sparkles event.
