Collaboration Rewarding Customers For Doing Good

Bubbles & Balms has just launched a new program that rewards its customers for helping them do good.

In collaboration with impact fintech company +Purpose and Kaléidoscope Social Impact – formerly the Saint John Community Loan Fund – are giving customers investable dollars.

It is through a lending mechanism where money can be invested into high-impact organizations from local markets, or around the world that are focused on food security, affordable housing, or basic medical care.

Justin Sweeney, co-founder, Bubbles & Balms mentioned customers also have the chance to provide five per cent of every purchase into Kaléidoscope Social Impact.

“And what happens after about year, these investments get paid out and it goes back as rewards dollars to the customer that purchased the first place, so it is a reward program, but it’s a little bit delayed.”

Sweeney added Bubbles & Balms has been working with +Purpose for roughly three to four months to get it developed.

A release from all organizations involved in the collaboration added the program is a new way for brands to do good, which goes beyond making donations to a cause of the brand’s choice.

“Brands exist because of their customers. Those customers all care about different kinds of impact. +Purpose is the simple idea that the people spending the dollars should get to do the kind of good they care about,” said Taylor Scobbie, CEO of +Purpose in the release.

“Doing that through investing rather than donating means we get to take more dollars, do more good, and give them back to customers for making the whole process possible,” added Scobbie.