New research shows Atlantic Canadians are very concerned about climate change but are less likely to do something about it.
A new survey from Narrative Research has found 86 per cent of Atlantic Canadians strongly agree that urgent action is needed.
But only 26 per cent said they strongly agree that they are taking personal action to address it.
Margaret Chapman, chief operating officer and partner at Narrative Research, shared what that information says to her.
“People may be questioning what they can do personally to have an impact with the problems being gigantic, so I think there’s a bit of confusion or maybe that sense of ‘what can one person do,'” said Chapman.
The research also suggested that Atlantic Canadians are looking for businesses to be leaders in addressing climate change.
Eighty-seven per cent of respondents to the survey said they feel businesses should be doing more.
“People also want to hear what businesses are doing, so whether businesses have a sustainability plan, or they’re trying to reduce their environmental footprint,” said Chapman.
This survey was conducted from Nov. 5 to 12 with 1,558 Atlantic Canadians from Narrative Research’s online panel, East Coast Voice.
As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.
