In a bid to boost winter tourism, the province teamed up with Hemmings House Pictures and a couple of tourist outfitters to showcase the Sussex area.
The result is a video where the hosts learn about the local fare and take part in a variety of winter recreation.
Greg Hemmings said the hosts of ‘Take Me to Your Locals’ — Sam Bosence and John Simon — did some mountain biking in the snow and spent time at Poley Mountain skiing and snowboarding.
“We did some snowshoeing behind Poley, which a lot of people may not realize they have epic snowshoe trails behind Poley Mountain. We did ice-climbing,” Hemmings said.
Hemmings said the next step is to see how this first episode goes, adding they really want people to watch the film and comment.
He said they consider this first episode as a pilot and, in the next few months, they hope to do more.
“The dream would be, let’s do one up in Edmundston, let’s do one in Grand Manan, let’s do one in every little adventure town we’ve got in New Brunswick and let’s meet those locals. We want to take you to the locals,” Hemmings said.
“If you are in a New Brunswick town that has something cool to offer, get in touch with us. We want to hear about some of the highlights your local community has to share.”
Tourism, Heritage and Culture Minister Tammy Scott-Wallace called it fascinating to see your community through the eyes of others, adding she learned a few things about the region where she lives.
“Poley Mountain is a big part of my life. My goodness, I didn’t know that just a few minutes from Poley Mountain you could be climbing an ice wall,” Scott-Wallace said.
The first video is focused on winter tourism, but Scott-Wallace calls the Sussex area a “four-season tourism destination.”
Scott-Wallace said the current advertising campaign targets the Maritime provinces, but by mid-March, it expands across Canada.
“Targeting specifically the expats who haven’t been to New Brunswick for several months or even a couple of years. These are people who want to come home and see what New Brunswick has to offer now, what’s different,” Scott-Wallace said.
Footage and clips from the video will be used in the provincial tourism marketing campaigns.
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