Drivers are being encouraged to slow down, follow posted speed limits and exercise caution in and around construction zones.
The province and its industry partners have launched their annual traffic safety awareness campaign.
It is a partnership with the New Brunswick Road Builders and Heavy Construction Association, WorkSafeNB and the New Brunswick Construction Safety Association.
Tom McGinn, executive director of the New Brunswick Road Builders and Heavy Construction Association, said many roads are at their busiest this time of year, which coincides with the construction and paving season.
“We like to annually remind drivers of their responsibility to keep themselves, other drivers and construction workers safe,” McGinn said in a news release.
“Our team would like to urge everyone to be alert, yield to both flaggers and caution signage, and adhere to the posted speed limits in work zones.”
The campaign will include messages distributed through social media and on the radio, the province said in a news release.
Speed limits are lowered in construction zones, and anyone caught speeding in one of them faces double the minimum fine.
