You will soon be able to get alcoholic beverages from other provinces shipped directly to your door, the provincial government announced on Monday.
New Brunswick has signed a memorandum of understanding allowing direct-to-consumer alcoholic beverage sales with other participating Canadian jurisdictions.
The memorandum also means producers in New Brunswick will be able to ship beverages directly to people in those provinces and territories.
“We have made it clear that we will do whatever we can to support internal trade across the country, and this is an important step,” Intergovernmental Affairs Minister Jean-Claude D’Amours said in a news release.
“Direct-to-consumer sales of alcoholic beverages will give New Brunswick producers new business opportunities and a chance to access customers they could not reach previously.”
Provincial officials said allowing producers to sell directly to consumers across provincial and territorial borders will also give New Brunswick consumers access to a wider range of products.
Spokesperson Paul Bradley told our newsroom in an email that the full list of participating jurisdictions has not yet been made public.
“The timing for finalizing regulations will depend on what steps participating jurisdictions must take to make direct-to-consumer sales reciprocal; however, they are expected to be completed sometime over the summer,” he said.
Officials said the memorandum is part of efforts by the Committee on Internal Trade to strengthen the Canadian economy by removing trade barriers.
The amendments to the province’s Liquor Control Act also eliminated personal exemption limits on liquor for people entering New Brunswick.
